No Such Thing as Price Pressure

Seth Godin - http://sethgodin.typepad.com/ - has been one of my favorites for a long time. Marketing ideas and advice just don't get much better.

He has two blog postings this week that I think are extremely relevant - especially to insurance agents. After all, agents can not control pricing. You have to sell the same policy as many other agents in your town. So how do you get past thinking of insurance as a commodity. Especially car insurance.

I believe Seth's thoughts are right on target. I also believe you are not selling a commodity, you are selling the unique experience of dealing with you. If you can see it that way and build on it, then the fact that your competition can not beat your product just gives you that many fewer things you have to focus on to win.

Here are the links to his short articles:

No Such Thing as Price Pressure

http://sethgodin.typepad.com/seths_blog/2008/06/no-such-thing-a.html

Is It Worthy - thoughts on always doing your best. That will make you a special experience.

http://sethgodin.typepad.com/seths_blog/2008/06/is-it-worthy.html