Here is a good start from Dan Englander at ShoeBoxed.
Here are the highlights...
- Strengthen Your Brand
- Inform People of New Products and Services of Your Company
- Link to Your Website, Blog, Press Releases
- Weigh in on Conversations Others are Having About Your Company
- Engage with People Talking About Your Field
- Promote Events
- Provide Customer Support
- Inform communities when other communications fail.
If this seems foreign to you, please take the time to read it.
Also remember Twitter is a tool you can use from your computer, cell phone - heck, even your I-Pod Touch.
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