Reinforcing that line of thought is this post from Dots2Connect. She is talking about how to predict what people will use online, but it is the same logic as why they are online.
Ilieva's view is that we all use the web to fulfill basic human needs. She breaks those needs down into 4 groups.
- Social & Communication
- Personalization
- Speed & Convenience
- Security
In working on your web business strategy keep these basic needs in mind, Make them a touchstone for determining the value you are able to deliver. The best solutions will include all four.
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