I have read several articles in the past year arguing that all businesses - including yours - are now media businesses. Well - at least they could benefit from thinking more like a media business.
Mashable has a good post on this thought from Rick Burnes - Why Every Company is a Media Company.
I believe it is important for you to realize that you should write not about your product or services, but about things the folks you may wish to work with someday have an interest in. I fast forward through almost all commercials on my DVR. On blogs I just stop reading and click away.
Mr. Burnes says this "Media production is simply becoming a skill that separates mediocre businesses from great ones. Companies that have the creative skills to attract an audience with quality, independent content are excelling."
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1 comment:
Duke, great post -- and thanks for pointing to my post.
I completely agree that businesses can't attract customers by writing endlessly about their own products and services. Nobody cares about them.
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