How to Create a Facebook Ad

I have been talking to a lot of groups lately and always seem to get to Facebook advertising.

This link...

http://www.businessinsider.com/facebooks-self-service-ads-are-ridiculously-easy-to-make-2009-10#go-to-facebookcomadvertising-1

has a great slideshow walking you through creating a Facebook ad.

The primary difference between a Facebook ad and a sponsored ads in search is the source of your keywords.

In search ads you are guessing at what terms people will use for search.

In Facebook ads you are using the terms they actually have entered in describing their interests, etc. As you try out keywords in Facebook's ad creation program, Facebook actively suggests terms in actual use and then tells you exactly how many users fitting you criteria you are marketing to.

Facebook ads are best used to tightly target many small groups. Use a unique ad for each group you target that addresses their stated interest.