Stand By Me

Yesterday while driving to Charlotte and back for a meeting I heard the song Stand By Me on the old sattelite radio. I love that song and hadn't heard it or thought about it in a long time.




This morning I was thinking - what a great song for brand building for any company offering sercurity and protection - like an insurance company.

I mean, it is nice to hear that everyone can save me 15% or $500, but you know what, I don't really believe that no matter how loud they shout.

But I would want and believe that when I needed some one they would Stand By Me.

That is what I am buying after all.

Here are the lyrics so you can sing along...

When the night has come
And the land is dark
And the moon is the only light we see
No I won't be afraid
No I won't be afraid
Just as long as you stand, stand by me

And darling, darling stand by me
Oh, now, now, stand by me
Stand by me, stand by me

If the sky that we look upon
Should tumble and fall
And the mountain should crumble to the sea
I won't cry, I won't cry
No I won't shed a tear
Just as long as you stand, stand by me

And darling, darling stand by me
Oh, stand by me
Stand by me, stand by me, stand by me

Whenever you're in trouble won't you stand by me
Oh, now, now, stand by me
Oh, stand by me, stand by me, stand by me

Darling, darling stand by me
Stand by me
Oh stand by me, stand by me, stand by me