the world of smart phone apps is changing faster than anyone can keep up with it. Still, the basics of relationship building apply when deciding what makes a great phone app.
Here is my current list of the top three things that make a grat small business phone app"
Interaction: To be effective your agency phone app must be interactive. If not, the app experience will fall flat. A great Agency phone app allows your customers and prospects to interact with you and your business at multiple levels
Connection: A great phone app increases connection to your app users. It will increase both the number of connections and the quality of connections.
Relationship: The net result of interactive connections is establishing and building relationships. A great phone app helps you solidfy your relationship with your customers and prospects.
Features I Think You Should Have in Your App
1 - Personal connection page for each staff member with picture and contact info - phone, email, LinkedIn, etc - and a short bio
2 - On-phone forms - short, easy forms to let your app users get you a quick message
3 - On-phone pages with contact numbers for problems and payments
4 - Interactive map for finding your office or offices
5 - Your Facebook, Twitter, YouTube and LinkedIn feeds
6 - Opt-in Notifications so you can alert your users about specials, coupons, storms or other timely news
Our new product group - SehMobile - builds exactly this type of great small business phone app. Check us out.
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