Most agency owners I talk to tell me they are either dropping their yellow pages ads or cutting them way back. When I owned agencies the yellow pages were at best break even on the monthly cost versus the monthly sales generated through them.
Personally, for the past several years, I have just been mad when I come home and another set of phone books is lying in the puddle of rain water at the head of my driveway. To me it is littering. They go straight in the recycling.
The folks over at SearchEngineLand have a great post on the state of the Yellow Pages. You can read it here...
http://searchengineland.com/what-can-save-yellow-pages-industry-15808
Are you still using the Yellow Pages? Do you think any of these ideas can save them? More importantly, do you think your business faces some of these same issues?
Showing posts with label Yellow Pages. Show all posts
Showing posts with label Yellow Pages. Show all posts
Tuesday, January 6, 2009
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