Then I found Peter Yard's posting about more hits from Facebook than Google.
Think about that. Being found on the web is moving from search to social. Mr. Yard says it well "You are much more likely to click on a link that your friend recommends than you are to trust the arbitrary data that Google churns out in response to your search."
So for those of you who have just started trying to move your business online - and there are many of you - mastering search engine optimization, keywords and meta data is not all you have to do. In fact it may not be something you have to do at all. That is if you have mastered Facebook, Twitter, blogging, MySpace, etc.
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