Remember that rigidity is the ultimate enemy of innovation. (See 100 years of Ma Bell fighting any third party as a reference.)
Networking on the general Internet does not require EDI, nor does it seem to want EDI very much.
What is the EDI for Facebook? If you think that is a bogus question then I ask you, has your EDI project connected as many people as well as Facebook? Assuming the answer is "No", I say the network is the solution.
Processes and business models built around the general Internet platform should be the most successful.
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