Here are the highlights:
- In-App Purchasing, Enabling a New Economy
- Apps aren't a One Trick Pony
- It Pays to be Pushy
- Apps Are Everywhere
According to this study 3 out of 5 people use an app before they will go to the web for search.
Also, amazing to me, the average smartphone user spends 2.8 hours a day using apps.
We all need to be thinking not if we need a mobile app, but what that app is going to do.
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