Sunday, September 21, 2008

Built on Dreams

Joe Plumeri, Chairman and CEO of Willis said in his talk Tuesday at the eInsurance Symposium in Dallas that almost everyone in the insurance business is in denial about the monumental changes in that industry. He wasn't talking about the financial markets. He was talking about new business models and new communications tools.

He challenged everyone saying:

"Don't be an industry built on memories. Be an industry built on dreams."

One of the great barriers to changing your business is competence. It is a common saying that the good is the enemy of the great.

Here is a link to a good article in Fast Company on this topic.

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