Monday, March 22, 2010

Online Financial Services

eMarkerter has an interesting post on consumer behavior related to online banking - or other online financial services.

The post says nearly 1/2 of all Gen Y folks intend to sign up for a new financial account in this year online.

I suppose for insurance agents the good news in the above chart is there is no mention of insurance policies as a financial account.

The most interesting thing missing to me is the checking account. The post gave no percentages on this but stated "except when it came to checking accounts, when they headed to a local branch".

Why is the checking account different? I don't know but I think insurance agents who figure this out will be ahead of the game.

What do you think?

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