Wednesday, July 9, 2008

What Comes to Your Mind When I Say Folsom?

Today I was referred to this article on the city of Folsom choosing to not name its new bridge after Johnny Cash.

My favorite part of this is this comment...

“We are known for a lot more things than the prison.”

Here is what I think. I sure don't have any idea what else Folsom is known for. I asked the guy sitting next to me and he didn't know either. So I am not alone.

I don't intend to sound mean. I grew up in the middle of nowhere. As a result, I recognize it in a flash. Sure, I knew lots of things the middle of nowhere town I grew up in was known for. But anyone who lived more than 30 miles away didn't have a clue about any of them.

Folsom had a chance to use a connection with which they are known all over the world. They didn't do it because they only saw the name as it related to their own feelings about who they are. Not the way basically every one else in the world sees them.

If you want to change the way people think about you it can be a good plan to get them to think about you at all as a first step.

When you are working to create the image and you do not understand what your current image is, it can be much harder to change that image to the one you want others to accept.

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