Tuesday, July 22, 2008

Your Personal Brand and My Flight With John Edwards

As I left the Admirals Club  at RDU, John Edwards - former Senator and serial Presidential Candidate - passed me on the way in. (BTW he is shorter than you would think, but still taller than Steven Seagal, the actor. I stood behind Seagal in the cashier line at a bookstore once. His head didn't come up to my chin. I felt like pulling his pony tail. Isn't it great to have a cheap and easy way to feel like you are superior to celebrities when you meet them - OK, sort of meet them. You knew who they were at least. I will refrain from telling you about standing at the urinal next to Kevin Costner.)

I digress.

I head on over to the gate for my flight and just before boarding, John - I feel we are on a first name basis now, and that is part of the point here - walks up, the airline staff knows he is coming and are all smiles greeting him. Other folks recognize him, he smiles at all, is incredibly comfortable, makes everyone he looks at feel like seeing them is the highlight of his day. Folks are just giddy.

Of course he is seated in first class so everyone boarding the plane walks by and he graciously acknowledges all. Gives himself to them as individuals.

I have never seen a flight crew in such a wonderful mood for a flight.

What would you give to get that reaction from any living creature other than your dog?

Now that is a powerful personal brand.

You do actually have a personal brand whether you know it or not. If you want to have one like my new bud John you need to cultivate it very consciously. You need to become more of a public presence. While you probably will not ever get exposure from endless coverage of a presidential campaign, you can expand your brand through everything you do. And, of course, as an online apostle, I suggest you use the web to do so.

Persistence pays off in this game. Let me know when your mere presence makes an airline crew giddy. I will want to be in your posse. It is completely possible you know. You just have to make the decision to pursue the goal and then the discipline to execute over time.


Justis Peters said...

This is one of my favorite blog posts that I've read in a long time. Thank you for writing it.

Kind regards,
Justis Peters

Duke Williams said...

Thanks Justis.