The Facebook Age

The folks over at Media Post have a very interesting post on current rates of use of the social web.

Here is a quick summary of their facts:

• 4 in 5 U.S. online adults use social networks at least once a month
• 1/4th of online U.S. adults are creators of content
• 1/3rd of online Americans still take part in activities like posting reviews and commenting on blogs, fewer now contribute to online forums
• Joiners swelled to one in two online adults. Half of online adults now belong to social networks like Facebook and LinkedIn, a 46% growth rate year-over-year
• 3 in 4 online Americans now consume social content
• Inactives now represent less than one-fifth of online adults, as only 18% of U.S. online adults don't use social tools in 2009 -- down from 25% in 2008
• Only 3% of 18- to-24-year-olds and 10% of 25- to-34-year-olds are socially inactive

And here is ther big finish...

"The message here: Social applications are necessary in every marketing plan that targets young adults."

Blatant self promotion warning...

This is exactly why we have built SehHey and are putting so much energy and resources in to enhancing it.