Tuesday, October 27, 2009

Nowmium - the Value of Now

Most online businesses are built on the value of now.

Nowmium defined - the value derived from getting it now.

(Woohoo - I think I just coined a phrase)

The Incredible Power of Now

Given the choice of paying to get something now and getting the same thing later for free, which do you choose?

Here’s the Deal

There is something you want. It is something specific. It is on your mind. You need it for some reason.

  1. I will give it to you now for a fair price
  2. I will give it to you later for the same fair price
  3. I will give it to you now for free
  4. I will give you it to later for free

Which do you decide to take?

My Choices

Between choices #1 and #2, I believe everyone will choose #1, get it now.

Between choices #1 and #3 I believe it depends on how specific the thing I need is. If I need a copy of Charles Dickens Tale of Two Cities and the difference is hard cover or paper back – with paper back being free and now – I will take the free paper back now – you know, as long as it is new – I hate used books when I don’t know who the previous owner was. If I need the same book and the free offer is for any other book or maybe just a summary of this book, I will take the paid copy now.

Between choices #1 and #4, if I need it now I will pay to get it now instead of free later. Let’s say I need proof of insurance today to be able to get a job contract. The biding ends today. I need it now. Later is of no value to me. Now is the value.


Free gets all the press because all the press can be had for free online.

Now gets money if the thing is specific, not available for free and needed now.

Build you web presence around the value of now if at all possible.

Examples? I have plenty, please suggest your own.

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