Sunday, June 22, 2008

Contextual Advertising

The easiest way to do this is using Google AdSense. This lets Google place ads on your web pages. Each time a visitor clicks on an ad Google pays you a large portion of the click through fee they charge the advertiser.

Remember my posts on Pay per Click advertising with AdWords? This is letting some one else run their AdWords ads on your site. Google pays you once a month or once you hit a certain minimum earning amount.

There are people who make over $10,000 a month from AdSense. You will not be one of those people. In fact, this will be your smallest revenue source.

Here is my rough experience with AdSense.

A reasonable click through rate for AdSense is about 1%. An average amount you might earn per click is maybe $0.60.

If you have 100 visitors to a page per month and get one click through you earn 60 cents.

The deal here is that you have to have lots of visitors or lots of pages. The real pros on this have tens of thousands of pages with some visitors to each.

You are unlikely to have thousands of page views early on.

Worse still, the ads will be on the topic you are talking about on your web page. They will likely be offering competition to what you are offering. Probably not the best idea.

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