Sunday, June 15, 2008

The End of Getting Found

This is the end of the string of posts on getting found.

I have left out the most basic of ways to get found online.

Put your web address on everything.

  • Your business card
  • Your letterhead
  • You sign
  • Every advertisement you ever do
  • Anywhere you list your name
  • In all e-mails

Everywhere you can.

If you make your web site a destination - more on this later - this will be enough to get much of the traffic you want.

From here on I may come back to getting found from time to time.

The rest of the posts coming up will be about making your web site work for you. Making it about your customer. Making it a destination.

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