Sunday, January 18, 2009

How Your Customers Use the Web

When figuring out how you are going to use the web for your business, take a moment and think about how your customers are using the Web.

In a very good post on Dosh Dosh Maki provides great insights which are worth a read.

Here is the summary...

  1. To communicate and socialize
  2. To find information, learn new things and be entertained
  3. To do work, generate income and run a business

Which of these things will you participate in with your customers?

What advantages do you have which give you an edge on larger competitors - think faster and quicker response time.

She is also dead on in saying that success comes form execution, not perfect planning. Your going to make mis-steps. Measure compulsively so you can see the mis-steps and correct them. Get started and start improving.

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