Thursday, May 15, 2008

One AdWords Campaign per Web Page

I suggest you set up one campaign for each page to which you are driving traffic. This way you are able to track the results and cost and ROI on a page by page basis.

Google will default to a campaign name of “Campaign #1”, etc. CHANGE THE NAME. If you don’t change the name now, after you set up several campaigns you will be forever trying to remember what “Campaign #1" was about. Name it something that makes sense. If the campaign is for workers compensation in Raleigh North Carolina then name the campaign pretty much that. (Yes, this is a confession that I can not remember things so I use little tricks like this to help me out.)

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