Friday, May 9, 2008

The “Secret to Being Found Online”

Search engines do not see websites. Search engines see web pages.

The worst page on most web sites is the home page. It is also the page most people spend the single most time creating. In a well built website it should be the least visited page.

This is because search engines are very much like we are. They like to think of one thing at a time. First the search engine only sees your page. Then it tries to understand what your page is about.

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